Decisioning in real time? Done.

Deepen relationships and maximize value, every moment, everywhere.

Pega Customer Decision Hub

Predictive and adaptive analytics, real-time decisioning, and business process management combined in one product.

Predict customer needs

Pega’s AI is always on, reading the billions of signals your customers generate and anticipating what they’ll need next.

Personalize every interaction

As customers engage, Pega evaluates all your options in real time, then selects the next best action.

Deliver across channels

Think of the AI as a single brain that connects experiences across inbound, outbound, owned, and paid channels.

Real-time Decisioning Revenue Calculator

Find out the total revenue benefit of taking a real-time approach to customer engagement.

489% ROI is possible

Forrester examined the Total Economic Impact™ (TEI) of deploying the Pega Customer Decision Hub.

Key features


Decision strategies

Get value faster with best-practice frameworks.

Digital personalization

Hyper-personalize every digital touchpoint in real time.

Always on outbound

Goodbye, batch campaigns. Evolve to AI-triggered engagement.

Not sure where to start?

Technology is changing the workplace and you know digital transformation is important for your business. But if you’re like most people, you don’t have a clear path on how to get started.

We’ve got you covered with our guide.

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